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Developing a Strategy: The Business Plan
A business plan is more than just words on paper. It’s a way to stay focused on how your business works, and it’s also a calling card when you need financing. Read more
Opening Shop: Commercial Real Estate Leases
Start a solid tenant/landlord relationship that allows your business to thrive with an airtight commercial real estate lease. Read more
Choosing the Perfect Commercial Location
To avoid common mistakes small business owners make when choosing their location, complete a copy of this checklist for every location you’re considering. Read more
Managing Expectations: The Employment Agreement
An employment agreement protects everyone--the employee, the employer, and the customer--by getting expectations down in writing from the starting gate. Read more
Keeping Records: Why You Need Corporate Minutes
Corporate minutes not only help you stay compliant with state rules and protect your corporate liability status, they also give you a neat and tidy record of your organization’s... Read more
How to Go From Product Conception to Manufacturing: A Step-by-Step Guide
Every product we use in our daily lives was once just an idea. Follow these eight steps to go from concept to manufacturing, and hopefully, a profit.
Are Your Small Business Hiring Practices Discriminatory?
Here’s an overview of some important things to know when you’re hiring—and some things you might be doing wrong without knowing it.
Do Your Job Applications Cross the Legal Line? What They Can and Can’t Cover
From placing job ads to conducting interviews -- you must comply with anti-discrimination laws. Learn how to ensure fairness and airtight legal compliance.
4 Character Traits Millennials Need to Succeed as Entrepreneurs
Being a successful Millennial entrepreneur requires not only a good idea, but also the grit and the courage to execute that idea.
3 Marketing Tactics to Validate a Product Idea Before You Build It
There’s a science to launching a product—especially if you want to reduce your upfront costs, hedge against risk, and avoid building a product nobody wants.
Live Q&A - Masters of Marketing with John Lawson and Ramon Ray
In this Q&A session, there will be no scripts, no pitches, and no letup! Just a full-hour dedicated to taking your e-commerce and marketing questions—LIVE. Read more
What Makes a PR Pitch Work?
What are journalists and other members of the media looking for when they read your business’s press release?