Instagram Marketing Essentials | 09/07/2022 September 7, 2022, 10:00am PDT September 7, 2022, 12:00pm PDT

A great Instagram feed reinforces your brand, supports your marketing message, helps you engage directly and sincerely with your customers, and attracts new, loyal followers! Are you ready to “Level Up” your Instagram for your business?

In this workshop you’ll learn:

1.      Instagram statistics-Who, What, Where and When

2.      Instagram Stories vs Posts

3.      Effectively using Instagram Live

4.      Instagram ads basics

5.      How to create a content calendar to lessen the overwhelm and build engagement (You will receive a content calendar template)

6.      How to create social media graphics like a rockstar

This isn't about getting a huge number of followers (though that could be a result of the effort you put in). Rather, it’s about making sure your BRAND is consistent, that the MESSAGE you’re putting out there on Instagram reinforces your brand, and that the TIME you spend on social media marketing is well-used.

Presenter

This workshop is presented by Patty Ross. Patty has well over 20 years’ experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million-dollar business. She has spent 16 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including financial, legal, health and beauty, motorsports, landscape design, cbd/cannabis, restaurants, political activism and non-profits. Golden State Marketing and her other business, California Wine Marketing, were founded in 2006. Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline.